I got a gift card to lululemon athletica, a store I’d never heard of, probably because they specialize in clothing for yoga, which I can’t really bear to do…I’m a woman on the move. Turns out the only NYC location is right in my Lincoln Center neighboorhood. The clothes are well-fitted, feminine, and functional (i.e. I love that the lightweight jacket I got has invisible zipper pockets, so keys and money don’t fall out. It’s the perfect replacement for the college sweatshirts I still had lying around.)
The coolest thing about Lululemon is their manifesto, which they print on their bags (see below, or view here). How smart to build a brand around these universal truths. You can’t help but identify with the store, even if you’re not signing up for their free yoga class anytime soon.
p.s. If you’re wondering what lululemon means, the answer is nothing. It was simply created because it has three l’s in it. fyi!
Tags: lincoln center, yoga
